« previous next »

Author Question: Assessment of the needs of the consumer or client (in developing a strategic marketing plan) focuses ... (Read 70 times)

vicky

  • Hero Member
  • *****
  • Posts: 586
on: Jul 7, 2018
Assessment of the needs of the consumer or client (in developing a strategic marketing plan) focuses on:
 
  a. Present needs only.
  b. Present and future needs.
  c. The development of surveys.
  d. Secondary analysis of existing data.

Question 2

Opinion leaders are:
 
  a. formal leaders who lead evidence-based practice development teams.
  b. formal leaders who write new evi-dence-based practice guidelines.
  c. informal leaders who influence peers by evaluating innovations for use in certain settings and promoting clinicians' use of evidence in clinical decision making.
  d. informal leaders who gather data about nursing practice changes.


jsm54321

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jul 7, 2018
Answer to Question 1

B
Assessment of needs takes into account needs of the consumer now and for the future, using a variety of data-gathering techniques. Future orientation aids in anticipating how marketing and programs will need to shift to meet those needs.

Answer to Question 2

C
Informal leaders who influence peers by evaluating innovations for use in certain settings and promoting clinicians' use of evidence in clinical decision making are referred to as opinion lead-ers. Opinion leaders are likeable, trustworthy, informative, and influential (Doumit et al., 2007; Majumdar et al., 2007).


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Client on IV patient-controlled analgesia (PCA). Client on IV patient-controlled analgesia (PCA).
The nurse applies a pulse oximeter sensor on the client’s finger. The nurse applies a pulse oximeter sensor on the client’s finger.
Patient teaching: abdominal assessment Patient teaching: abdominal assessment
Growth in the demand for oil from the developing world Growth in the demand for oil from the developing world
The inequality of per capita emissions between the developed world and the developing world The inequality of per capita emissions between the developed world and the developing world
From Farm to Consumer From Farm to Consumer
Video: Nucleic acid digestion -small intestine

For a complete list of videos, visit our video library