Author Question: At which level of the strategic plan is a marketing plan is developed for achieving brand or product ... (Read 162 times)

Chelseaamend · **on:** Jun 29, 2018

At which level of the strategic plan is a marketing plan is developed for achieving brand or product line objectives?
a. Corporate level c. Product level
b. Division level d. Business unit level

Question 2

Describe the role of mobile in the future of social commerce.

yuyiding · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
At the product level (line, brand), a marketing plan is developed for achieving objectives.

Answer to Question 2

Most marketers believe that mobile is key to the future of social commerce. Social shopping holds a great deal of potential for social media marketers, and could possibly open the door for future measurable ROI (return on investment) metrics.