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Author Question: At which level of the strategic plan is a marketing plan is developed for achieving brand or product ... (Read 122 times)

Chelseaamend

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on: Jun 29, 2018
At which level of the strategic plan is a marketing plan is developed for achieving brand or product line objectives?
 a. Corporate level c. Product level
  b. Division level d. Business unit level

Question 2

Describe the role of mobile in the future of social commerce.


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yuyiding

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
At the product level (line, brand), a marketing plan is developed for achieving objectives.

Answer to Question 2

Most marketers believe that mobile is key to the future of social commerce. Social shopping holds a great deal of potential for social media marketers, and could possibly open the door for future measurable ROI (return on investment) metrics.


Chelseaamend

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

robbielu01

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Reply 3 on: Yesterday
Excellent

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