« previous next »

Author Question: Focus groups help media consultants decide which political ads to use by __________. a. assessing ... (Read 26 times)

ETearle

  • Hero Member
  • *****
  • Posts: 580
on: Jul 8, 2018
Focus groups help media consultants decide which political ads to use by __________.
 
  a. assessing how small groups with specific demographic characteristics respond to ads
  b. posting potential ads on a candidate's website and inviting a select group of individuals to review them and post comments
  c. sending DVDs with possible ads to voters and asking them to return a questionnaire about their reactions to the ads
  d. assembling a group of elected officials from a candidate's political party to watch and rate potential ads

Question 2

By today's standards, political campaigns through the 1950s were __________.
 
  a. Republican-dominated, though highly competitive
  b. very professional and dry
  c. expensive and highly negative
  d. amateurish and unsophisticated


pallen55

  • Sr. Member
  • ****
  • Posts: 331
Reply #1 on: Jul 8, 2018
Answer to Question 1

Answer: a

Answer to Question 2

Answer: d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Assessing for Bulge Sign, Milking the Patella Assessing for Bulge Sign, Milking the Patella
Antiparkinson Drugs Focus on Restoring Dopamine Function and Blocking Cholinergic Activity in the Ni Antiparkinson Drugs Focus on Restoring Dopamine Function and Blocking Cholinergic Activity in the Ni
GUIDELINES FOR ASSESSING MEMBERS OF VULNERABLE POPULATION GROUPS GUIDELINES FOR ASSESSING MEMBERS OF VULNERABLE POPULATION GROUPS
Algorithm for assessing a patient at risk for suicide. Algorithm for assessing a patient at risk for suicide.
Topic Media Topic Media
Topic Media Topic Media
Video: Neurosynapse Animation

For a complete list of videos, visit our video library