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Author Question: Focus groups help media consultants decide which political ads to use by __________. a. assessing ... (Read 27 times)

ETearle

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on: Jul 8, 2018
Focus groups help media consultants decide which political ads to use by __________.
 
  a. assessing how small groups with specific demographic characteristics respond to ads
  b. posting potential ads on a candidate's website and inviting a select group of individuals to review them and post comments
  c. sending DVDs with possible ads to voters and asking them to return a questionnaire about their reactions to the ads
  d. assembling a group of elected officials from a candidate's political party to watch and rate potential ads

Question 2

By today's standards, political campaigns through the 1950s were __________.
 
  a. Republican-dominated, though highly competitive
  b. very professional and dry
  c. expensive and highly negative
  d. amateurish and unsophisticated


pallen55

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Reply #1 on: Jul 8, 2018
Answer to Question 1

Answer: a

Answer to Question 2

Answer: d


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