Author Question: The process of assigning numbers or labels to objects, events, or people according to a particular ... (Read 99 times)

vicky · **on:** Jul 12, 2018

The process of assigning numbers or labels to objects, events, or people according to a particular set of rules is defined as

A) data.
B) assessment.
C) measurement.
D) sampling.

Question 2

Define the term opinion leader and list three traits of an opinion leader.

What will be an ideal response?

recede · **Reply #1 on:** Jul 12, 2018

Answer to Question 1

C

Answer to Question 2

Opinion leaders are individuals who are well respected in a community and who have an overall view of its needs. Three traits of opinion leaders are that they are active users of the media, they are knowledgeable about community issues, and they are early adopters of innovative behavior.