Author Question: Explain the difference between primary and secondary data, and give three sources for each. What ... (Read 81 times)

kamilo84 · **on:** Jul 12, 2018

Explain the difference between primary and secondary data, and give three sources for each.

What will be an ideal response?

Question 2

Name three types of opinion leaders and three of their common characteristics.

What will be an ideal response?

nothere · **Reply #1 on:** Jul 12, 2018

Answer to Question 1

Primary data are those data you collect yourself that answer unique questions related to your specific needs assessment. Examples include single-step or cross-sectional surveys, multistep surveys, community forums, focus groups, nominal group process, observation, self-assessments.

Secondary data are those data already collected by somebody else and available for your immediate use. Examples include data collected by government agencies such as the US Department of Commerce, Centers for Disease Control and Prevention, or state and local agencies as well as data from existing records and from the literature.

Answer to Question 2

(any three of the following types and characteristics):
Types: political figures, CEOs, union leaders, administrators of school districts, and other highly visible and respected individuals

Characteristics: They are discriminating users of the media, may be demographically similar to the priority population, are knowledgeable about community issues and concerns, are often early adopters of innovative behavior, and are apt to be active in persuading others to become involved in innovative behavior.