The online marketing tactic known as _______ involves creating ...

[fox]

The online marketing tactic known as _______ involves creating landing pages offering incentives for customers to provide their email address or other contact information.
 A) content marketing
  B) email marketing
  C) banner ads
  D) search engine optimization
  E) lead generation

Question 2

The ability to complete a task using the minimum amount of resources is:
 
 A) control.
  B) efficiency.
  C) effectiveness.
  D) responsiveness.
  E) empowerment.

[popopong]

Answer to Question 1

E

Answer to Question 2

B