Author Question: Which online marketing tactic involves maximizing the number of visitors to a particular website by ... (Read 27 times)

TFauchery

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Which online marketing tactic involves maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by Google or Bing?
 A) Social media marketing
  B) Search engine optimization
  C) Landing pages
  D) Email marketing
  E) Banner ads

Question 2

The ability for management to make decisions and specify how those decisions will be carried out is:
 A) control.
  B) efficiency.
  C) effectiveness.
  D) responsiveness.
  E) empowerment.



Cheesycrackers

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Answer to Question 1

B

Answer to Question 2

A



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