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Author Question: While you are browsing the Fandango website, you see an ad from Publishers Clearing House asking you ... (Read 86 times)

jhjkgdfhk

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on: Jul 14, 2018
While you are browsing the Fandango website, you see an ad from Publishers Clearing House asking you to enter your contact information and email address for a chance to win 10,000,000. What online marketing tactic does this illustrate?
 A) Lead generation
  B) Search engine optimization
  C) Web analytics
  D) Social-media marketing
  E) Email marketing

Question 2

A brand manager at Procter & Gamble would like to raise the profile of a new shampoo the company has introduced. She thinks her best options may be a celebrity endorsement or a unique advertising campaign. She calls together her team to brainstorm more ideas. The brand manager is in which stage of the managerial decision-making process?
 A) Identifying the problem or opportunity
  B) Implementing and evaluating the solution
  C) Selecting an alternative
  D) Generating alternatives
  E) Reaching a consensus


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JYan

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Reply #1 on: Jul 14, 2018
Answer to Question 1

A

Answer to Question 2

D


jhjkgdfhk

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Reply 2 on: Jul 14, 2018
Great answer, keep it coming :)

gcook

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Reply 3 on: Yesterday
Wow, this really help

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