Author Question: While you are browsing the Fandango website, you see an ad from Publishers Clearing House asking you ... (Read 93 times)

jhjkgdfhk · **on:** Jul 14, 2018

While you are browsing the Fandango website, you see an ad from Publishers Clearing House asking you to enter your contact information and email address for a chance to win 10,000,000. What online marketing tactic does this illustrate?
A) Lead generation
B) Search engine optimization
C) Web analytics
D) Social-media marketing
E) Email marketing

Question 2

A brand manager at Procter & Gamble would like to raise the profile of a new shampoo the company has introduced. She thinks her best options may be a celebrity endorsement or a unique advertising campaign. She calls together her team to brainstorm more ideas. The brand manager is in which stage of the managerial decision-making process?
A) Identifying the problem or opportunity
B) Implementing and evaluating the solution
C) Selecting an alternative
D) Generating alternatives
E) Reaching a consensus