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Author Question: Aveeno is releasing a new product to help moisturize skin in extremely cold environments. Aveeno ... (Read 46 times)

karlynnae

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on: Jul 14, 2018
Aveeno is releasing a new product to help moisturize skin in extremely cold environments. Aveeno needs to encourage trial and build awareness for the product, so they should focus on __________ for sales promotion. Additionally, because this target market is limited to just a few geographic areas in the United States, Aveeno should utilize _________ for advertising.
 A) point-of-purchase displays; television
  B) sweepstakes; television
  C) samples; newspapers and radio.
  D) contests; billboards
  E) loyalty cards; personal selling

Question 2

If performing a SWOT analysis, Amazon's managers would classify their efficient distribution strategies as a(n) _____ and labor dissention at some of their distribution centers as a(n) _____.
 A) strength, weakness
  B) strength, threat
  C) opportunity, weakness
  D) opportunity, threat
  E) weakness, opportunity


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Dinolord

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Reply #1 on: Jul 14, 2018
Answer to Question 1

C

Answer to Question 2

A


karlynnae

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Reply 2 on: Jul 14, 2018
Gracias!

covalentbond

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Reply 3 on: Yesterday
:D TYSM

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