Aveeno is releasing a new product to help moisturize skin in ...

[karlynnae]

Aveeno is releasing a new product to help moisturize skin in extremely cold environments. Aveeno needs to encourage trial and build awareness for the product, so they should focus on __________ for sales promotion. Additionally, because this target market is limited to just a few geographic areas in the United States, Aveeno should utilize _________ for advertising.
 A) point-of-purchase displays; television
  B) sweepstakes; television
  C) samples; newspapers and radio.
  D) contests; billboards
  E) loyalty cards; personal selling

Question 2

If performing a SWOT analysis, Amazon's managers would classify their efficient distribution strategies as a(n) _____ and labor dissention at some of their distribution centers as a(n) _____.
 A) strength, weakness
  B) strength, threat
  C) opportunity, weakness
  D) opportunity, threat
  E) weakness, opportunity

[Dinolord]

Answer to Question 1

C

Answer to Question 2

A

[karlynnae]

TYSM

[matt95]

Gracias!