Author Question: Aveeno is releasing a new product to help moisturize skin in extremely cold environments. Aveeno ... (Read 24 times)

karlynnae · **on:** Jul 14, 2018

Aveeno is releasing a new product to help moisturize skin in extremely cold environments. Aveeno needs to encourage trial and build awareness for the product, so they should focus on __________ for sales promotion. Additionally, because this target market is limited to just a few geographic areas in the United States, Aveeno should utilize _________ for advertising.
A) point-of-purchase displays; television
B) sweepstakes; television
C) samples; newspapers and radio.
D) contests; billboards
E) loyalty cards; personal selling

Question 2

If performing a SWOT analysis, Amazon's managers would classify their efficient distribution strategies as a(n) _____ and labor dissention at some of their distribution centers as a(n) _____.
A) strength, weakness
B) strength, threat
C) opportunity, weakness
D) opportunity, threat
E) weakness, opportunity