Author Question: At the most recent Sony Consumer Electronics Show, Sony announced its new products, including a ... (Read 93 times)

bucstennis@aim.com · **on:** Jul 14, 2018

At the most recent Sony Consumer Electronics Show, Sony announced its new products, including a glass sound speaker and a Handycam digital recorder. This is an example of which public relations tool?
A) Press release
B) Press conference
C) Sales promotion
D) Advertising
E) Event sponsorship

Question 2

A leading health care company just did a SWOT analysis and realized that, although their CEO has 30 years of experience in the industry, the rest of the executive team averages less than two years each in the industry. This would be classified as a(n) _____ for the company.
A) opportunity
B) strength
C) weakness
D) threat
E) plan