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Author Question: When the late Sam Walton was opening his new Hypermart stores, television ads would show Sony ... (Read 60 times)

Awilson837

  • Hero Member
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  • Posts: 509
on: Jul 21, 2018

When the late Sam Walton was opening his new Hypermart stores, television ads would
  show Sony television sets being chopped into two pieces by a sword-wielding Samurai
  warrior. The accompanying dialogue said, You can go elsewhere and spend more or get
  considerably less Sony. What competitive strategy does this approach represent?


 
 

a. Differentiation
  b. Focus
  c. Overall cost leadership
  d. Analyzer
  e. Prospector



Question 2

Colonial Penn Life Insurance Company had a television ad in which the late Ed McMahon
  tells you that if you are over fifty and your name is not on the brochure describing a
  particular insurance policy, it should be. What competitive strategy does this represent?


 
 

a. Differentiation
  b. Overall cost leadership
  c. Focus
  d. Analyzer
  e. Prospector



nital

  • Sr. Member
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  • Posts: 320
Reply #1 on: Jul 21, 2018
Answer to Question 1

C

Answer to Question 2

C


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