« previous next »

Author Question: When the late Sam Walton was opening his new Hypermart stores, television ads would show Sony ... (Read 31 times)

Awilson837

  • Hero Member
  • *****
  • Posts: 509
on: Jul 21, 2018

When the late Sam Walton was opening his new Hypermart stores, television ads would
  show Sony television sets being chopped into two pieces by a sword-wielding Samurai
  warrior. The accompanying dialogue said, You can go elsewhere and spend more or get
  considerably less Sony. What competitive strategy does this approach represent?


 
 

a. Differentiation
  b. Focus
  c. Overall cost leadership
  d. Analyzer
  e. Prospector



Question 2

Colonial Penn Life Insurance Company had a television ad in which the late Ed McMahon
  tells you that if you are over fifty and your name is not on the brochure describing a
  particular insurance policy, it should be. What competitive strategy does this represent?


 
 

a. Differentiation
  b. Overall cost leadership
  c. Focus
  d. Analyzer
  e. Prospector



nital

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jul 21, 2018
Answer to Question 1

C

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

The actions of Frzb and the Frizzled receptor protein show how embryonic development represents a ba The actions of Frzb and the Frizzled receptor protein show how embryonic development represents a ba
A microsatellite locus can show linkage to a disease gene A microsatellite locus can show linkage to a disease gene
Spina bifida. (A) Spina bifica occulta; the vertebra is not complete, but there is no protrusion of Spina bifida. (A) Spina bifica occulta; the vertebra is not complete, but there is no protrusion of
Morotopithecus is the earliest fossil ape to show postcranial adaptations similar to those of the li Morotopithecus is the earliest fossil ape to show postcranial adaptations similar to those of the li
Passive Reabsorption in the late PCT Passive Reabsorption in the late PCT
Soybean plants in nitrogen-poor soil show how root nodules affect growth. Only the darker green plan Soybean plants in nitrogen-poor soil show how root nodules affect growth. Only the darker green plan
Video: Gas exchange - partial pressure, locations, external and internal respiration

For a complete list of videos, visit our video library