Author Question: The manufacturer of athletic shoes donates money, bottled water and t-shirts for runners in ... (Read 41 times)

stephzh · **on:** Jul 14, 2018

The manufacturer of athletic shoes donates money, bottled water and t-shirts for runners in connection with a 5K race to raise awareness of prostate cancer. What type of public relations activity does this illustrate?
A) Sales promotion
B) Press conference
C) Press release
D) Advertising
E) Event sponsorship

Question 2

If performing a SWOT analysis, which of the following would least likely be classified as a threat to an organization?
A) A newly implemented law
B) The company's inexperienced management team
C) Newly developed technology in the marketplace
D) Economic changes
E) Competitor's actions