Author Question: Aidells makes a variety of dinner sausages in many flavors. The company just recently introduced a ... (Read 151 times)

Arii_bell · **on:** Jul 14, 2018

Aidells makes a variety of dinner sausages in many flavors. The company just recently introduced a line of meatballs, but sales have not been impressive. To encourage trial of the meatballs, Aidells:
A) creates a giant point-of-purchase display featuring their meatball mascot, Marcello.
B) offers free pasta with the purchase of any meatball product.
C) mails coupons to 100,000 households.
D) introduces a contest to win free meatballs for one year.
E) offers free samples in grocery stores.

Question 2

A division manager has expanded her staff by 10 to help reach the company's sales goals for the year. But now she finds that morale is low, which could jeopardize chances of reaching that sales goal. She increases salaries by 15 as a result, and begins meeting weekly with the team. These activities fall primarily within which function of management?
A) Leading and motivating
B) Planning
C) Organizing
D) Controlling
E) All of the choices are correct