Author Question: The grocery store that you frequent is concerned by a competitor moving into the area. To boost ... (Read 42 times)

storky111 · **on:** Jul 14, 2018

The grocery store that you frequent is concerned by a competitor moving into the area. To boost customer loyalty, the grocery store should:
A) construct elaborate point-of-purchase displays.
B) offer free samples of its store brand food items.
C) offer frequent-user incentives.
D) offer a trip to the Bahamas in a random drawing.
E) mail coupons to everyone within a 10 mile radius of the store.

Question 2

After deciding to start her own business, Lorelei decides that she would like to have 20 new clients by the end of the second quarter. In order to do that, Lorelei will have to call on 30 new clients each week. Lorelei is engaging in which management function?
A) Leading and motivating
B) Organizing
C) Planning
D) Controlling
E) All of the choices are correct.