Author Question: When Pringles created the new Snack Stacks size of chip packages for lunchboxes, it ran ... (Read 342 times)

jeatrice · **on:** Jul 14, 2018

When Pringles created the new Snack Stacks size of chip packages for lunchboxes, it ran advertisements and offered coupons for one free can. The objective of this promotion was:
A) boosting customer loyalty.
B) cross-selling other products from the company.
C) encouraging trial of the product.
D) identifying prospects.
E) building customer relationships.

Question 2

After creating a strategic plan, an executive at Microsoft then looks at how to configure her departments to most effectively reach the company's goals. She is practicing which function of management?
A) Planning
B) Controlling
C) Leading and motivating
D) Organizing
E) All of the choices are correct