Author Question: The most expensive but most adaptable method of the promotion mix is: A) sales promotion. B) ... (Read 92 times)

anjilletteb · **on:** Jul 14, 2018

The most expensive but most adaptable method of the promotion mix is:
A) sales promotion.
B) advertising.
C) direct mail.
D) personal selling.
E) publicity.

Question 2

Five friends from college have grown their mobile messaging business into a powerhouse with over 700 million users worldwide. They have received venture capital funding in the past but now need a much larger round of funding to fuel their high growth potential. What is their most likely source of funding?
A) Personal funds, family, and friends
B) Bank lending
C) Angel investor
D) Factoring
E) Public stock offering