Author Question: The addition of smartphones and apps in recent years has given advertisers more options on using the ... (Read 65 times)

jrubin · **on:** Jul 14, 2018

The addition of smartphones and apps in recent years has given advertisers more options on using the most effective medium for their product and message. This is an example of which advantage to using advertising as a promotional tool?
A) Scale
B) Targeting
C) Accessibility
D) Choice
E) Lead time

Question 2

Before seeking financial backing for his business, Tyler puts together a document explaining the goals, milestones, and projections for the business. Tyler has constructed a(n):
A) marketing plan.
B) organizational mission statement.
C) business policy.
D) business plan.
E) organizational guide.