Apple uses premium pricing for their products and prices are rarely discounted. This suggests that Apple's pricing objective is:
A) to build a loyal user base.
B) communicating brand value.
C) to maintain the status quo.
D) survival.
E) to increase market share.
Question 2
In the United States, it can take just a few days and less than a couple hundred dollars to start a business. This is an example of:
A) a culture of entrepreneurship.
B) advance in technology.
C) downsizing and outsourcing.
D) innovation.
E) a characteristic of entrepreneurs.
