Author Question: Apple uses premium pricing for their products and prices are rarely discounted. This suggests that ... (Read 81 times)

tiara099

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Apple uses premium pricing for their products and prices are rarely discounted. This suggests that Apple's pricing objective is:
 A) to build a loyal user base.
  B) communicating brand value.
  C) to maintain the status quo.
  D) survival.
  E) to increase market share.

Question 2

In the United States, it can take just a few days and less than a couple hundred dollars to start a business. This is an example of:
 A) a culture of entrepreneurship.
  B) advance in technology.
  C) downsizing and outsourcing.
  D) innovation.
  E) a characteristic of entrepreneurs.



otokexnaru

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Answer to Question 1

B

Answer to Question 2

A



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