The recession has hit Lamerick Products hard, and the company is willing to cut prices on its products in the short term to attract customers, even if it's not making much money on each sale, because it needs revenue to make payroll and pay its bills. Which pricing objective best describes this approach?
A) Building loyal user base
B) Increasing market share
C) Communicating brand value
D) Survival
E) Maintaining status quo
Question 2
Small businesses represent the majority of firms in the:
A) leisure and hospitality services industry.
B) airline industry.
C) cable television industry.
D) auto manufacturing industry.
E) express delivery industry.
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