« previous next »

Author Question: The recession has hit Lamerick Products hard, and the company is willing to cut prices on its ... (Read 75 times)

Ebrown

  • Hero Member
  • *****
  • Posts: 567
on: Jul 14, 2018
The recession has hit Lamerick Products hard, and the company is willing to cut prices on its products in the short term to attract customers, even if it's not making much money on each sale, because it needs revenue to make payroll and pay its bills. Which pricing objective best describes this approach?
 A) Building loyal user base
  B) Increasing market share
  C) Communicating brand value
  D) Survival
  E) Maintaining status quo

Question 2

Small businesses represent the majority of firms in the:
 A) leisure and hospitality services industry.
  B) airline industry.
  C) cable television industry.
  D) auto manufacturing industry.
  E) express delivery industry.


bbburns21

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Gasoline prices Gasoline prices
Views of Hard Stabilization Views of Hard Stabilization
The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha
Pharmaceutical Company Representatives Pharmaceutical Company Representatives
A company that makes environmental measuring devices has calculated their revenue and costs as ... A company that makes environmental measuring devices has calculated their revenue and costs as ...
A company purchased 26 desks for $240 each and 18 chairs for $59 each. Compute the total ... A company purchased 26 desks for $240 each and 18 chairs for $59 each. Compute the total ...
Video: Role of the respiratory system - effect of altered ventilation rates

For a complete list of videos, visit our video library