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Author Question: The recession has hit Lamerick Products hard, and the company is willing to cut prices on its ... (Read 74 times)

Ebrown

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  • Posts: 567
on: Jul 14, 2018
The recession has hit Lamerick Products hard, and the company is willing to cut prices on its products in the short term to attract customers, even if it's not making much money on each sale, because it needs revenue to make payroll and pay its bills. Which pricing objective best describes this approach?
 A) Building loyal user base
  B) Increasing market share
  C) Communicating brand value
  D) Survival
  E) Maintaining status quo

Question 2

Small businesses represent the majority of firms in the:
 A) leisure and hospitality services industry.
  B) airline industry.
  C) cable television industry.
  D) auto manufacturing industry.
  E) express delivery industry.


bbburns21

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

A


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