« previous next »

Author Question: The recession has hit Lamerick Products hard, and the company is willing to cut prices on its ... (Read 52 times)

Ebrown

  • Hero Member
  • *****
  • Posts: 567
on: Jul 14, 2018
The recession has hit Lamerick Products hard, and the company is willing to cut prices on its products in the short term to attract customers, even if it's not making much money on each sale, because it needs revenue to make payroll and pay its bills. Which pricing objective best describes this approach?
 A) Building loyal user base
  B) Increasing market share
  C) Communicating brand value
  D) Survival
  E) Maintaining status quo

Question 2

Small businesses represent the majority of firms in the:
 A) leisure and hospitality services industry.
  B) airline industry.
  C) cable television industry.
  D) auto manufacturing industry.
  E) express delivery industry.


bbburns21

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Gasoline prices Gasoline prices
Fibroid tumors, or leiomyomas. Fibroids develop from the uterus to form a variety of hard, round ben Fibroid tumors, or leiomyomas. Fibroids develop from the uterus to form a variety of hard, round ben
An organizational specialist is hired as a consultant to a company planning to open a coffee ... An organizational specialist is hired as a consultant to a company planning to open a coffee ...
A company purchased 26 desks for $240 each and 18 chairs for $59 each. Compute the total ... A company purchased 26 desks for $240 each and 18 chairs for $59 each. Compute the total ...
GeneChip (Affymetrix, Inc.) after hybridization to p53 PCR products GeneChip (Affymetrix, Inc.) after hybridization to p53 PCR products
Jia's Fashions recently paid a $2 annual dividend. The company is projecting that its ... Jia's Fashions recently paid a $2 annual dividend. The company is projecting that its ...
Video: Heart Chambers

For a complete list of videos, visit our video library