Arm & Hammer markets a variety of deodorants, including Ultramax Confidence Dry Spray, Essentials Solid Deodorant, Ultramax Gel Antiperspirant, and several others. These deodorants would be considered a:
A) marketing mix.
B) product mix.
C) target market.
D) product line.
E) brand mix.
Question 2
Marquez is interested in starting his own business. He is concerned about how much it will cost to start maintain this new venture. Which question should Marquez ask himself?
A) Which ownership structure will minimize the tax burden for the company and for me?
B) How risky is this business?
C) Is this really a business or just a money-making hobby?
D) Will the business have additional owners or investors in the future?
E) How will day-to-day management decisions be made?
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