Author Question: When Pepsi introduced Mountain Dew Code Red, it was: A) expanding its marketing mix. B) increasing ... (Read 35 times)

penguins · **on:** Jul 14, 2018

When Pepsi introduced Mountain Dew Code Red, it was:
A) expanding its marketing mix.
B) increasing the product line.
C) simplifying its product mix.
D) narrowing its marketing mix.
E) refining its marketing mix.

Question 2

Which of the following is one of the four key considerations when choosing business ownership structure?
A) Number of suppliers
B) Whether you own patents
C) State where business operates
D) Taxation and division of profits
E) Return on investment in your industry