Author Question: When Pepsi introduced Mountain Dew Code Red, it was A) expanding the width of its marketing mix. ... (Read 72 times)

leo leo · **on:** Jul 14, 2018

When Pepsi introduced Mountain Dew Code Red, it was
A) expanding the width of its marketing mix.
B) increasing the depth of a product mix.
C) making minor modifications that did not broaden the marketing mix.
D) narrowing its marketing mix.
E) replacing poorly performing products.

Question 2

Why is job specialization needed?

yuyiding · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

B

Answer to Question 2

Job specialization is the separation of all organizational activities into distinct tasks and the assignment of different tasks to different people. It is needed because the tasks that need to be accomplished in any one organization are typically too large for one person to handle. Also, when a worker specializes in certain tasks, that employee is likely to become quite efficient and will save the organization money. Also, repeating the same job reduces time in changing tasks as well as the additional ease of designing specialized equipment when jobs are more specialized.