Author Question: All of the following are characteristics of the introduction stage of the product life cycle except: ... (Read 72 times)

Tirant22 · **on:** Jul 14, 2018

All of the following are characteristics of the introduction stage of the product life cycle except:
A) low profits or even a loss.
B) the appearance on the market of refinements or extensions of the original product.
C) relatively few competitors.
D) high development and marketing costs.
E) low consumer awareness and acceptance of the product.

Question 2

A medium-sized hardware manufacturer wants to become deeply involved in exporting, but it does not yet wish to actually manufacture any of its products overseas. The company wants to maintain control over its sales while gaining experience in foreign markets. Which option would be best for this company?
A) Licensing its products for sale in foreign countries.
B) Selling its products outright to an export/import merchant.
C) Hiring an export/import agent to assist with foreign sales.
D) Developing totally owned facilities in a foreign market.
E) Establishing its own sales offices in foreign countries.