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Author Question: Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on ... (Read 210 times)

jlmhmf

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on: Jul 14, 2018
Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on health-conscious customers. Based upon this information, which approach to market segmentation is she using?
 A) Undifferentiated
  B) Demographic
  C) Geographic
  D) Lifestyle and behavior
 E) Sociodemographic

Question 2

The stage of new product development in which the company launches the product on a smaller scale to evaluate customer response is called:
 A) development and testing.
  B) screening.
  C) idea generation.
  D) business analysis.
  E) commercialization.


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cat123

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

A


jlmhmf

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Reply 2 on: Jul 14, 2018
Great answer, keep it coming :)

brbarasa

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Reply 3 on: Yesterday
Gracias!

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