A fast-growing frozen yogurt chain discovers the need to coordinate all of its communications programs and all of its specialists' efforts. At this point in its growth, the company would be wise to focus on hiring or promoting someone to act as a
a. missionary salesperson.
b. marcom manager.
c. list enhancer.
d. functional specialist.
Question 2
If a firm's promotional budget were extremely limited, for which of the following reasons would it be more likely to rely on personal selling as its main promotional tool?
A) People are more likely to believe a human being than a print ad.
B) TV and radio ads are not feasible for smaller companies.
C) It can achieve more sales through business customers than through individual consumers.
D) It is easier to measure a salesperson's effects on sales than advertising's effects on sales.
E) The firm is charging a higher price to cover the expensive salaries of its salespeople.
Polymerase chain reaction (PCR)
The tundra at the base of the Torngat mountains in Labrador consists primarily of low-growing mosses
Water chain in cytochrome f
Nonverbal communications convey strong, powerful messages that may be negative or positive.
Accumulation of toxicants over time and up the food chain
Spoon vanilla yogurt over canned crushed pineapple and sliced bananas for a tropical treat