Author Question: In a meeting to generate new products, the advisory committee felt that it had come up with some ... (Read 84 times)

dakota nelson · **on:** Jul 14, 2018

In a meeting to generate new products, the advisory committee felt that it had come up with some excellent ideas. Now that there is a list of product ideas, the next step is:
A) business analysis.
B) product development.
C) product analysis.
D) test marketing.
E) commercialization.

Question 2

Nashville, Tennessee, serves as the top test market in the United States. Here, companies roll out new products on a small scale and test how well they sell and are received by the market. Companies in the test market phase are likely at which stage of product development?
A) Idea generation
B) Commercialization
C) Product development and testing
D) Determining the marketing mix
E) Product analysis