Author Question: EcoAthlete determines that the target market for its running shoes is people who are environmentally ... (Read 43 times)

student77

  • Hero Member
  • *****
  • Posts: 567
EcoAthlete determines that the target market for its running shoes is people who are environmentally conscious. It uses only environmentally friendly materials in the production of its shoes, and packaging is made of exclusively recycled material. Which dimension of market segmentation does EcoAthlete use in determining this target market?
 A) Demography
  B) Geography
  C) Lifestyle and behavior
  D) Geodemography
  E) Industry

Question 2

Disney is a leader in the effort to promote sustainable tourism. For example, treats sold in Disney World and Disneyland parks are baked in eco-friendly bakeries that use Energy Star-rated equipment, skylights for natural illumination, and the bakeries recycle expired baked goods and grains into livestock feed.
 
  Disney is looking to expand its sustainability efforts, particularly in the area of community outreach. Which of the following would be an appropriate action to fulfill this plan?
 A) Reuse cooking oil to power railroad trains that circle the properties.
  B) Donate a portion of Earth Day ticket sales to local conservation efforts in Florida and California.
  C) Replace lighting fixtures with energy-efficient alternatives.
  D) Wash buses and clean streets at parks and resorts with reclaimed water.
  E) Use 100 recycled plastic merchandise bags at Disney park locations.



T4T

  • Sr. Member
  • ****
  • Posts: 348
Answer to Question 1

C

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

For a complete list of videos, visit our video library