Author Question: When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces ... (Read 39 times)

robinn137 · **on:** Jul 14, 2018

When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of the marketing mix?
A) Price
B) Distribution
C) Product
D) Promotion
E) Timing

Question 2

Which of the following is an argument for increased social responsibilities?
A) Because business is part of our society, it cannot ignore social issues.
B) Management must primarily be concerned with providing a return on owners' investments.
C) Corporate time and money should be used to maximize profits.
D) Individual businesses should not be expected to solve society's problems.
E) Social issues are the responsibility of government officials.