When Pepsi decides to develop a soft drink, it creates the product, determines the price for which it will sell, decides how to distribute it to consumers, and develops a promotional campaign for the product. These activities are collectively referred to as the:
A) market orientation.
B) consumer market.
C) undifferentiated approach.
D) market segmentation.
E) marketing mix.
Question 2
By establishing Ronald McDonald Houses, temporary lodging for individuals with seriously ill family members, McDonald's has committed itself to more than just shareholder wealth. The corporation's active role in improving societal conditions suggests that it is responsive to which of the following arguments for the socioeconomic model of social responsibility?
A) Corporate resources should be devoted to maximizing profits, not to solving society's problems.
B) Individual businesses should not be responsible for solving problems that affect all of society.
C) Socially responsible actions by business firms increase the role of government in business.
D) Businesses are ill-equipped to handle today's complex social issues.
E) Social responsibility promotes environmental stability and long-run profitability.
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