Author Question: Sandy is trying to decide which new soft drink to try. She decides to try Bliss Mist because it has ... (Read 45 times)

AEWBW · **on:** Jun 22, 2018

Sandy is trying to decide which new soft drink to try. She decides to try Bliss Mist because it has a prettier bottle and the theme song is running through her head. Sandy is using the ________ heuristic to make her decision.

a. availability
b. length equals strength
c. How do I feel about it?
d. anchoring and adjustment

Question 2

The ________ model of persuasion asserts that attitudes may change because people attend to the merits of an argument, or because they use such cognitive shortcuts as The faster a person talks, the more she knows about the issue.

a. elaboration likelihood
b. Yale
c. self-perception
d. heuristic-systematic