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Author Question: A soft drink advertiser decides to run banner ads to attract teenagers to its interactive home page. ... (Read 30 times)

fbq8i

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on: Jun 29, 2018
A soft drink advertiser decides to run banner ads to attract teenagers to its interactive home page. Its agency places these ads on websites related to teen magazines, action gaming, and extreme sports to:
 a. link the banner with the home page.
  b. target specific market niches.
  c. offer high-volume traffic rather than low-volume traffic for the same price.
  d. boost web visits and gain more likes.

Question 2

Which of the following statements would be made by someone experiencing cognitive dissonance?
 a. I sure need a new lawn mower, but I'm too lazy to find out what's out there..
  b. I'd like to buy one of those new Toro lawn mowers, but they're kind of expensive..
  c. I hear the new Toro lawn mowers are one of the best in the market, but my neighbor says his is hard to start..
  d. I've bought a Toro lawn mower, but I now realize the new John Deere might have been a better choice..


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morganmarie791

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


fbq8i

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

ghepp

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Reply 3 on: Yesterday
Excellent

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