Author Question: A chain of convenience stores in a major metropolitan area boasts that it has so many locations that ... (Read 77 times)

Themember4 · **on:** Jul 14, 2018

A chain of convenience stores in a major metropolitan area boasts that it has so many locations that one of its stores is never more than just a few minutes away. Which value added by marketing does this illustrate?
A) Right place
B) Right price
C) Right time
D) Right product
E) Right promotion

Question 2

One guideline for making ethical decisions is to identify the ethical issues. This involves:
A) testing your decision against some established criteria.
B) coming up with as many alternatives as possible before developing an analysis.
C) neutral arbitration from a trusted manager.
D) examining how coworkers and consumers are affected by the situation or decision at hand.
E) identifying the best option from your point of view.