Author Question: Procter & Gamble added new fragrances to its laundry detergent line in an effort to appeal to ... (Read 59 times)

Sufayan.ah · **on:** Jul 14, 2018

Procter & Gamble added new fragrances to its laundry detergent line in an effort to appeal to Hispanic consumers, a demographic that likes to use fragrances in their homes. This is an example of changing ________ in the business environment.
A) technology factors
B) environmental factors
C) competitive factors
D) economic factors
E) social factors

Question 2

Amazon is now one of the top 10 largest retailers in the United States, even though they don't have any substantial physical retail presence. This illustrates the impact of _____ factors in the business environment.
A) economic
B) technology
C) competitive
D) social
E) global