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Author Question: Procter & Gamble positions Dreft as a powder laundry detergent for babies and people with ... (Read 92 times)

wrbasek0

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on: Jun 29, 2018
Procter & Gamble positions Dreft as a powder laundry detergent for babies and people with sensitive skin. This is an example of:
 a. attribute/benefit positioning. c. use or applications positioning
  b. price/quality positioning d. product class positioning.

Question 2

Location-based technology use is increasing in:
 A) laptops.
  B) handheld computers.
  C) social networks.
  D) professional networks.
  E) retail applications.


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mirabriestensky

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Fabric softening and pill/fuzz removal are benefits that a user receives by using Bold. Thus, this is an example of attribute/benefit positioning. Most of Procter & Gamble's detergents follow an attribute/benefit positioning strategy.

Answer to Question 2

E


wrbasek0

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Reply 2 on: Jun 29, 2018
Gracias!

ktidd

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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