Author Question: Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has ... (Read 91 times)

Mr. Wonderful · **on:** Jul 14, 2018

Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a ____ basis.
A) behavioristic
B) geographic
C) brand-related
D) psychographic
E) demographic

Question 2

Which of the following identifies how reliably a product delivers its promised level of quality?
A) Product features
B) Customer benefit
C) Quality level
D) Product consistency