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Author Question: Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has ... (Read 42 times)

Mr. Wonderful

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on: Jul 14, 2018
Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a ____ basis.
 A) behavioristic
  B) geographic
  C) brand-related
  D) psychographic
  E) demographic

Question 2

Which of the following identifies how reliably a product delivers its promised level of quality?
 A) Product features
  B) Customer benefit
  C) Quality level
  D) Product consistency


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Zack0mack0101@yahoo.com

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Reply #1 on: Jul 14, 2018
Answer to Question 1

A

Answer to Question 2

D


Mr. Wonderful

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Reply 2 on: Jul 14, 2018
Great answer, keep it coming :)

lcapri7

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Reply 3 on: Yesterday
Excellent

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