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Author Question: The process of dividing a market into segments is called A) market grouping. B) market ... (Read 137 times)

CBme

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on: Jul 14, 2018
The process of dividing a market into segments is called
 A) market grouping.
  B) market segmentation.
  C) market sampling.
  D) target marketing.
  E) consumer sampling.

Question 2

Andrew's parents want him to get a good education and, therefore, send him to the best school in the town. In this case, Andrew's education is the _____ his parents were looking for when they got him admitted in the school.
 A) core benefit
  B) augmented product
  C) implicit benefit
  D) pure product


abro1885

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Reply #1 on: Jul 14, 2018
Answer to Question 1

B

Answer to Question 2

A


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