The process of dividing a market into segments is called A) ...

[CBme]

The process of dividing a market into segments is called
 A) market grouping.
  B) market segmentation.
  C) market sampling.
  D) target marketing.
  E) consumer sampling.

Question 2

Andrew's parents want him to get a good education and, therefore, send him to the best school in the town. In this case, Andrew's education is the _____ his parents were looking for when they got him admitted in the school.
 A) core benefit
  B) augmented product
  C) implicit benefit
  D) pure product

[abro1885]

Answer to Question 1

B

Answer to Question 2

A