Author Question: A marketing strategy consists of the selection and analysis of a target market and A) the ... (Read 59 times)

maychende · **on:** Jul 14, 2018

A marketing strategy consists of the selection and analysis of a target market and
A) the examination of potential market regions.
B) the determination of product features and benefits to meet the customers' needs.
C) decisions about how to distribute the product and at what price.
D) decisions about how and where to advertise and promote the product.
E) the creation and maintenance of an appropriate marketing mix.

Question 2

Marketers can control promotional tools such as TV advertising and telephone sales.

Indicate whether the statement is true or false