Author Question: A ________ consists of selecting a segment of the market as the company's target market and ... (Read 180 times)

yagurl · **on:** Feb 10, 2022

Question 1

________ is an MIS component using tools such as break-even analysis, regression models, and linear programming.
◦ An internal reporting system
◦ A marketing research system
◦ A marketing intelligence system
◦ A decision support system

Question 2

A ________ consists of selecting a segment of the market as the company's target market and designing the proper "mix" of product/service, price, promotion, and distribution system to meet the wants and needs of the consumers within the target market.
◦ market strategy
◦ strategic plan
◦ differentiation strategy
◦ positioning strategy

KAyteeBee1129 · **Reply #1 on:** Feb 10, 2022

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