Author Question: Business-to-business markets include all of the following except ____ markets. A) producer B) ... (Read 211 times)

JGIBBSON · **on:** Jul 14, 2018

Business-to-business markets include all of the following except ____ markets.
A) producer
B) governmental
C) institutional
D) financial
E) reseller

Question 2

What is market research? Define and describe how companies use market research to make better marketing decisions.

AISCAMPING · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

D

Answer to Question 2

Market research involves gathering, interpreting, and applying information to uncover opportunities and challenges. The goal is better marketing decisions: more value for consumers and more profits for businesses that deliver.
Companies use market research in a number of different areas:

to identify external opportunities and threats (from competition to social trends)
to monitor and predict customer behavior
to evaluate and improve each area of the marketing mix
Most successful marketers rely on research to develop breakthrough products and effective marketing programs.