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Author Question: A Corvette, a dinner at the Olive Garden, and an overnight stay at a Hilton Hotel all satisfy human ... (Read 73 times)

DyllonKazuo

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A Corvette, a dinner at the Olive Garden, and an overnight stay at a Hilton Hotel all satisfy human needs. Therefore, each
 A) is a service.
  B) is a convenience product.
  C) possesses utility.
  D) is unique.
  E) is created for an unsegmented market.

Question 2

Which of the following can be achieved by marketers by acquiring customer loyalty?
 A) Increased actual value of products
  B) Ability to function without feedback
  C) Automatic market segmentation
  D) Acquisition of new customers



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cam1229

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Answer to Question 1

C

Answer to Question 2

D




DyllonKazuo

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Reply 2 on: Jul 14, 2018
Thanks for the timely response, appreciate it


frankwu0507

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Reply 3 on: Yesterday
Excellent

 

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