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Author Question: What are the major steps in the consumer buying decision process? Describe the factors that are ... (Read 94 times)

asmith134

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on: Jul 14, 2018
What are the major steps in the consumer buying decision process? Describe the factors that are believed to affect this process.

Question 2

Escribo Marketing LLC holds annual blood donation camps and conducts other similar charitable events in educational institutions. This is an example of people marketing.
 
 Indicate whether the statement is true or false


wtf444

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Reply #1 on: Jul 14, 2018
Answer to Question 1

Consumers go through recognizing the problem, searching for information, evaluating alternatives, purchasing, and evaluating the purchase after it's been made. There are often situational, psychological, and social influences that factor into the consumer buying decision process.

Answer to Question 2

False


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