Author Question: Direct-response marketing occurs when a retailer advertises a product and makes it available through ... (Read 75 times)

leo leo · **on:** Jul 14, 2018

Direct-response marketing occurs when a retailer advertises a product and makes it available through mail or telephone orders.

Indicate whether the statement is true or false

Question 2

A nut and bolt manufacturer makes the same products over a long period of time. These companies can use _____ manufacturing.
A) continuous process
B) flexible manufacturing system (FMS)
C) intermittent process
D) continuous customer-driven production