Author Question: A retailer engaged in direct marketing would probably select television home shopping over online ... (Read 21 times)

bcretired · **on:** Jun 29, 2018

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of
A) lower costs of selling.
B) easier financial transactions.
C) superior ability to demonstrate the product.
D) superior ability to offer the product at a lower price.
E) decreased cycle time.

Question 2

A manufacturer helps out a retailer by sharing the cost of local advertising, allowing the manufacturer to have some control over the process and the retailer to advertise for less. They are taking part in a form of business-market sales promotion.

Indicate whether the statement is true or false